2018

3 Great Insights For New Business Owners Trying To Succeed With Strategic Communications

If your business is just starting out, an integral facet you need to master is strategic communications. This essentially means explaining a concept to support a long-term goal. You can have success with strategic communications thanks to these insights.  Have a Clear Vision  No matter what your company is trying to communicate, it’s paramount to have a vision. After all, you need a clear idea of where your company is trying to go so that you can stay on track and create messages that are cohesive.…

3 Things You Need To Know About Micro-Moments

The business landscape has changed dramatically as technological advancements have altered the way consumers find information on products and services. One of the most unique changes that has taken place is the prevalence of micro-moments. These micro-moments represent moments in time when a consumer wants to know, see, do, or buy something. Because mobile technology has grown, consumers now expect instant access to the information they desire. Marketers need to understand the importance of micro-moments in order to implement marketing strategies that capitalize on these moments when consumers are making purchasing decisions.…

3 Kinds Of Market Research You Can Conduct And Why

In a world full of finicky consumers, you want to be sure that a new product will explode with popularity. That requires some market research. There are three kinds of market research you can conduct, and there are reasons why you might only choose one type of research instead of two or all three. 1. The Survey The survey is the most basic form of market research. You do not need a market research facility for this type of research; just a web address and/or a web survey hosting company.…