3 Things You Need To Know About Micro-Moments

The business landscape has changed dramatically as technological advancements have altered the way consumers find information on products and services. One of the most unique changes that has taken place is the prevalence of micro-moments.

These micro-moments represent moments in time when a consumer wants to know, see, do, or buy something. Because mobile technology has grown, consumers now expect instant access to the information they desire.

Marketers need to understand the importance of micro-moments in order to implement marketing strategies that capitalize on these moments when consumers are making purchasing decisions.

1. Make sure your website is mobile-friendly.

Micro-moments are characterized by location. Consumers are no longer limited to accessing information when at home or at work. Smartphones enable consumers to gain instant access to the information they need while they are on the go.

As a result of this ever-changing location element, marketers hoping to capitalize on micro-moments need to ensure that their websites are mobile-friendly. Test your website on a smartphone, tablet, and laptop to ensure maximum visibility and guarantee that consumers can easily navigate through your site from their mobile devices.

2. Make sure your underlying data supports voice access.

Thanks to the evolution of intelligent assistants on cell phones and home devices, more consumers than ever before are using voice commands to access information during micro-moments. This means that in order to remain competitive in today's market, your company's website must be compatible with voice commands.

Take the time to update the underlying data layer driving your website to ensure that it facilitates voice access. This will ensure that your website is user-friendly and leaves consumers with a positive impression of your company and the products or services you provide.

3. Keep your mobile messages short.

Micro-moments don't last very long, so you don't want to lose the interest of a potential customer because your marketing message took too long to consume. It's better to keep your information short and simple to facilitate faster recall and greater retention.

You must also ensure that your mobile content is compelling enough to quickly convey information that matches a consumer's wants and needs during an active micro-moment. 

Marketing plays an essential role in the success of any business. As technology changes the way people communicate, marketers must change the way they approach their customers in order to stay relevant. Make the changes needed to ensure your company is capable of marketing to consumers during critical micro- and geo-moments in the future.