6 Things You Shouldn't Assume About Bathroom Remodeling Contractor Directories

If you are a contractor looking for ways to market your business, you should be aware of the marketing options with bathroom remodeling contractor directory listings. Being properly informed about what directories are and how they can benefit you is important.

You shouldn't make inaccurate assumptions about contractor directory listings that will discourage you from taking advantage of these important marketing resources. The following are six things you shouldn't assume about bathroom remodeling contractor directories. 

Prospective customers won't be looking for contractors in directories.

Some contractors overlook the marketing potential of directories because they think that no one really uses them. However, this is not the case.

After having your business listed in a bathroom remodeling contractor directory, you might be surprised at how many new customers your directory listing allows you to bring in. 

The costs of being added to a bathroom remodeling contractor directory are too high.

It doesn't necessarily cost a lot to be added to a bathroom remodeling contractor directory. In many cases, you might not have to pay anything at all to be added to a directory. 

The only marketing benefit of contractor directories is potentially being found by customers in them.

The most obvious way a directory listing will help you is by making your business easier to locate for potential customers. However, this isn't the only marketing benefit of directory listings. You can also enjoy SEO benefits through directory listings if you have a link to your website included in the listings. 

Potential customers in your specific area won't be using online contractor directories.

Bathroom remodeling contractors obviously need to be located in the same area as customers. This makes some contractors assume that directory listings won't be helpful since customers could be accessing the directory website from another part of the country.

Many directories allow users to filter by location so that prospective customers in your area will easily be able to find you. 

It doesn't matter which bathroom remodeling contractor directory you're added to.

You should do your research to find the best bathroom remodeling contractor directories to be listed in. Ideally, you want to be listed in the most popular directories with a lot of website traffic to expose yourself to as many potential customers as possible. 

You won't be able to list anything more than simple contact information in contractor directories.

While some directories might only list basic contact information, others might allow you to include a blurb about your specific services and your company's history.