How To Use Billboard Advertising To Increase Brand Awareness

A billboard is a great way to tell people about your brand. However, while it is a good opportunity to give your product or service exposure, it is a unique method of advertising that will not be effective if you do not hook motorists who are driving by in a matter of seconds. With so much dependent on getting attention quickly, there are certain things you must do to grab the attention of your viewer immediately. Here are a few tips that will assist you in doing just that.

Keep It Simple

With all the space available on a billboard you may be tempted to say as much as possible. However, motorists who are driving by will lose interest, as they will be more interested in keeping their eyes on the road. Text on billboards should be limited to six words or less. You may think that this is too small an amount to be effective but, when it comes to billboards, less is more. Choose a simple message that people are likely to remember. If you feel you need to say more, it is best to spread the message out over several billboards.

Keep Graphics Colorful

Graphics are everything in the world of billboard advertising. In fact, it can be argued that this is the most important part of the billboard.  Do not be modest, use a big bold image with high contrasting colors to grab the attention of passing motorists. Your graphic should make people want to take action to find out more about your business or services. It is best to use one central image that is humorous. If you can make someone chuckle or laugh then it is more likely that they will remember your message or even tell someone else about it. This means that you will have word of mouth advertising going on as well.

Limit or Exclude Contact Information

While it may be tempting to include information such as your business address, website and telephone number, it is usually best not to include this information. That kind of information is just additional text that will likely not be read and absorbed by a motorist. However, if your main text is about three words or less, you can stick a website address on the billboard, since it will be more noticeable. Always remember that the main purpose of billboard advertising is brand awareness. Other forms of advertising are better for giving out your address and phone number.

By being extremely strategic, you can use billboards to grab attention and make people want to know more about your business. For more information, contact a company like Outdoor Networks.