3 Advantages Of Using Twitter Data Gnip For Marketing Research

As a business owner, you will go to great lengths to learn more about consumer behavior. However, in the modern age when so much of your marketing efforts takes place online and through social media, this makes your job to research a little easier than what it has ever been before now. This is especially true if you have used Twitter for marketing purposes for your business. Twitter makes available a Gnip program that brings to business owners a wealth of knowledge and insight. Take a look at the advantages of using Twitter's Gnip data for market research. 

Get a quick look at the consistency of customer behavior. 

All of those posts that you have posted on Twitter as a business can be recollected with Gnip. This gives you the opportunity to determine:

• which posts got the most customer reactions or retweets
• what time of day people react to your posts the most 
• what post types people seem most interesting in reading
• granular engagement data from other business posts

Having this information gives you a better idea of how to use sites like Twitter to your advantage where your online marketing efforts are concerned. 

Use Twitter Gnip data to research demographic data. 

One of the greatest advantages you can have as a business owner is knowing which demographic areas are most interested in your product or service and which areas are not. By using Twitter Gnip data, you can get a look at who is responding to your posts and shared information the most and where these people are located in general. By knowing which areas need work, you can develop a marketing strategy that is geared towards a specific area of people. For example, if you are a retailer who sells summertime merchandise, you could advertise to a location by using localized SEO and upcoming summer events in that area. 

Eliminate the burden of using other research tools to find the data you need. 

Marketing research can be a time-consuming process, especially when it comes to data analysis that would normally be required with social media consumer-based interactions. Instead of spending so much time and money on training people to help or finding qualified marketing analysts, you can simply use Twitter Gnip data to view the insider information you need. This simplified process keeps you on top of the marketing data you need to keep your efforts on track. 

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