Online Webpage Marketing Strategies To Increase Sales

If you have an online marketplace for your business, then it is vitally important to the success of your business to draw customers to your website. If you have found that sales are not as high as you desire or that profits have stalled, then you may need to invest in some new marketing strategies. Keep reading to learn about a few marketing strategies you should think about implementing.

Invest In Hover Ads

Pop up advertisements have always been a good way to provide potential customers with important information, especially when it comes to sales and coupons. Research suggests that 55% of internet users utilize digital coupons, and this translates to over 126 million coupon users. This means that coupon codes can attract new customers to your website. However, many savvy shoppers may not see coupon codes and sale offerings if information is placed on pop-up advertisements. 

Many internet users have become annoyed with pop-up ads and now use software to block the advertisements from showing up on their computer screens. These ad-blockers are used by about 22% of people who use the internet, and the use of the software has been growing by about 43% a year.

Instead of using pop-up advertisements, invest in hover ads instead. Hover advertisements are similar to pop-up ads, but they load and appear when individuals click on your website. Basically, the hover ad is a part of your website that appears to hover in place as the user views the page. Some ads obscure the view of the webpage content, but you can integrate advertisements that remain on the top or bottom of the screen as the customer navigates your store. Since the advertisements do not load outside of the site, blocking software will not remove the advertisements. Also, the hover ads will not interfere with website navigation like a pop-up can, and this will translate to a more positive user experience. 

Cater To Your Audience With Web Design

Most business owners will create web pages and online stores that meet their own needs or cater to their aesthetics. However, this does not mean that the webpage will be appealing to your target demographic, and this may make your business seem uninviting. Identify your audience first and then choose a color scheme for the webpage. 

A green or organic color palette will be appropriate for individuals who are 25 to 60. Green is also associated with natural products or environmentally friendly items. Calming blue tones are a good choice for seniors and wealthy individuals. If your store features luxury or pampering products, then blue is a good choice as well. If your business is geared towards modern individuals or professionals, then brown tones are best. Products in the gaming, entertainment, and toy category should be featured with bold reds and yellows. Bright colors are also a great choice to attract attention from younger consumers.

While fonts should also be considered to match your demographic, you will need to make sure that all information is readable. This means you should always choose fonts that are clear. Sans serif fonts should be utilized and so should ones that are considered clean and bold. Make sure not to overdo it on the text copy though. Most webpage visitors will only spend about 50 milliseconds to form an opinion about your website. If your webpage contains too much text, then potential customers may leave your site.

Make sure that all visual elements are prominent on your main webpage. A large photo of your product, your logo, and the top menu bar are some of the most important elements that users will focus on. Website visitors will spend the most time looking at your logo, so make sure that a professional one is designed and centrally located on the front page to help create a great first impression of your business. 

For more information, tips, and assistance with your marketing project, talk with marketing companies, such as Marketing Samurai, LLC, in your area.