Tips For Creating High-Impact 404 Error Messages

On your organization's website, you want to avoid users coming across 404 error messages as much as possible. This code indicates that the page the user was looking to find is not accessible, and many different issues can cause this type of error. Coming across a 404 error is simply a part of browsing the web, and while you might make an effort to minimize these errors, they can occasionally happen. It's ideal to design your website so that when a 404 error appears, it offers value. Here are some ways to make this happen.

Make The Page Funny Or Otherwise Memorable

A lot of companies' 404 error messages simply inform the user that a 404 error has occurred. Often, there will be a simple message of apology — something such as, "Sorry, but the page you were looking for cannot be found." Go a step further and make the page either funny or memorable, as this will help to offset the user's disappointment at coming across the error. Some organizations put simple jokes on their 404 pages, while others will include an interesting fact — ideally, about the organization itself.

Give People The Option To Report The Error

You want to take action as promptly as possible when you learn of a 404 error. Before you can fix the problem, you need to know about it. Design the error page to include a button that the user can click to report the issue. Your website administrator will then get a notification email about the page, and he or she can quickly take steps to address whatever is behind the error. Not every user will take the time to report the area, but those who feel some level of investment in your organization certainly might.

Provide A Redirect Option

You don't want someone who encounters a 404 error to simply browse away from your page in frustration. While the user may be disappointed that he or she cannot see the intended page, use the 404 error page to redirect the user to an important page on your website. If you run an e-commerce site, provide a link to the store's home page. If you operate a charity, a link to the "About Us" page might be relevant and helpful. By taking this approach, you can mitigate the frustration that the user has upon encountering a 404 error and, ideally, keep him or her on your website.

Contact a company that offers website design services for more information.